Achieving Business Goals Through Marketing

Posted on June 21, 2018

An introductory guide to marketing for financial advisors

By Katie Godbout, Director of Sales & Marketing

Creating a marketing strategy is a key component for the success of your business. In this era of constant communication and instant notification, marketing is even more important than it’s ever been before. If you think that a marketing plan is just an email newsletter or a Facebook page, get ready to change your mind. Marketing strategy and business strategy go hand-in-hand, and if

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Posted in Marketing, Marketing Strategies

Review this checklist before hosting your next seminar

Posted on June 20, 2018

When done correctly, educational seminars are a great way to attract new clients. Start the planning process by reviewing this checklist and make your next seminar a success.

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Posted in Marketing, Marketing Strategies, seminar, Financial Planning, Grow your business

These 4 tips will make planning your next seminar easy

Posted on May 30, 2018

Hosting educational seminars can be an effective way to grow your business and get you back on track to reach your 2018 goals. We want to help you grow your business. 

It’s not too late to plan an educational seminar to attract new clients. Here are the four things you should do to make your next seminar a success and put your 2018 goals back into focus.

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Posted in Client Events, Marketing, seminar, Financial Planning, Clients, Grow your business

6 topics that will attract prospects and how to deliver them

In retirement planning, free seminars to the public are a proven way to attract prospects and convert them to clients.

But for seminars to be successful, you must first determine what topics will interest your ideal client. In other words, the flashiest direct mailers won’t get people in seats if the topic doesn’t resonate with them. Consider partnering with subject matter experts on topics of importance to people approaching retirement in a “Retirement Transitions Series.” By offering free

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Posted in Free Download, Marketing, Marketing Strategies, seminar, Retirement Planning

5 Things To Start, Stop, And Keep Doing With Your Financial Practice In 2018

The New Year traditionally brings resolutions, some of which actually will be kept. Financial advisors should go beyond promising to lose weight and work out more to think about ways to build their business. Here are some suggestions:

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Posted in Marketing, Marketing Strategies, Risk, Financial Planning, Downside Risk, Social Security Benefits, Retirement Planning

New resources added to Social Security Timing

Our team cares about your business growth goals and we've been hard at work creating content and materials to help you along the way. We wanted to let you know about some new resources we've added to Social Security Timing

Social Security Timing is the trusted resource for thousands of advisors for quick, accurate, and easy Social Security strategy identification and comparison.

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Posted in Marketing, Marketing Strategies, Social Security Timing, Clients

New features and resources added to SmartRisk

Our team cares about your business growth goals. That's one reason we created the software! And since its release, we've been hard at work adding features and resources that will help you attract and retain clients - all while providing the industry's best analytics at a smart price.

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Posted in Marketing, SmartRisk, Features, New

New resources added to Tax Clarity

Our team cares about your business growth goals and we've been hard at work creating content and materials to help you along the way. With all the discussions about tax law in the news, we wanted to let you know about some new resources we've added to Tax Clarity

Top advisors use Tax Clarity to create a landscape view of tax for their clients. Tax Clarity instantly calculates your client’s effective marginal tax rate and lets you view alternates so that you can guide your clients to make

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Posted in Marketing, Tax Clarity, New Resources, Grow your business

Women need financial advisors too - shouldn't they pick you?

By Katie Godbout, Director of Sales and Marketing

It's a fact, there are more men working in the financial industry than women. According to the latest data from analytics firm Cerulli Associates, women represent 16% of all advisors. But the U.S. Census Bureau found that women represent more than 50 percent of the population. What does that mean? A whole lot of men in the financial industry need to know how to communicate with women about their finances and retirement plans. Luckily, I found

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Posted in Marketing, Marketing Strategies

Generate the right leads for your practice

Katie Godbout, Marketing Strategist

Recently, we talked about how to create a strategic marketing plan. Now, let's build on that.

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Posted in Blog, Free Download, Industry Advice, Marketing, Marketing Strategies