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    Marketing

    Unleashing the Power of Authentic Referrals: The Covisum Advantage

    At Covisum, we're in more than just the business of creating software. We are dedicated to creating the best retirement income planning platform for financial advisors and institutions. But we're also helping transform your advisory practice into a powerhouse of value and referrals. Our founder and president, a practicing financial advisor and Certified Financial Planner™, utilizes a game-changing approach in his own retirement income planning firm. Let's delve into the heart of it and see how our process can elevate your practice, too. At the core of this strategy are the "Three Wows." These pillars can elevate your practice and set you on a path to success. Let's look at each wow and how they can revolutionize your practice.
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    Marketing

    Market Your Retirement Income Planning Practice [FREE TEMPLATES]

    Advisors ask me for help with marketing all the time. They want to know how to grow their businesses. Most of the time, what they really want is a quick fix, and I don't have that. But getting started in the right place can be a big help. Keep reading; you'll find free templates you can copy, paste, and edit. Feel free to use these as a launching point for your practice.
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    Marketing

    Attract More Financial Advisor Leads in 2023

    Lead Gen Best Practices for Advisors Now is the time to start crafting a marketing strategy for the year ahead. Lead generation should be one of the most critical aspects of your 2023 marketing strategy. Your prospective clients are using online research to influence their decisions, including picking who they trust to help them with their finances. So, it would help if you had an online presence that builds trust with your prospects. Your online presence needs to showcase the value you can provide. You have an opportunity to show your prospects what they are looking for online.
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    Marketing

    Consumer Marketing Materials for Retirement Income Planning

    Software, Seminars, and Webinars to Help Financial Advisors Attract New Clients and Grow Advisors, are you ready to reach new prospects? With so many options available to them, retirees are looking for a financial advisor who is knowledgeable and trustworthy. Offering complimentary retirement income planning seminars (virtually or in-person) to help educate your community helps you build credibility as a retirement income expert and establishes trust. We make hosting this event so much easier, saving our advisors time and money!
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    Marketing

    Top 6 Trends for Financial Advisor Marketing in 2021

    The market for financial advisory services is ever-changing. The changes have come even faster this year as we’re living through a once-in-a-lifetime pandemic. Similar to the changes this year has brought, innovation has also occurred at a rapid pace. For example, it used to take years to produce vaccines, and our best minds have whittled that down to months. This speed is no different when it comes to financial advisory services. The pace of change is quick, and adaptation is key. With respect to marketing services and new client acquisition, there are already several trends emerging due to innovation, technology, and need. By working with thousands of advisors and being at the epicenter of marketing technology and services, we have identified six major trends for advisors to consider in 2021 for marketing to new clients:
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    Marketing

    FinPlan Friday: Generating Leads, Capturing Contact Info, and Growing Your Retirement Income Planning Practice

    Does Marketing Stress You Out? Inbound marketing can be one of the most valuable ways for financial advisors to generate leads and convert new clients. But who has time to be an awesome financial advisor and a master of marketing? You know you need to do it, but you can't do it all! In this month's FinPlan Friday conversation, Covisum's VP of Sales and Marketing steps in for Joe to highlight what's most important for financial advisors when it comes to inbound marketing.
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