Email offers a high return on investment because of its ease in reaching your current customer base, so it should be a core strategy used by any financial advising firm. It's no surprise that email is one of the most important marketing tools that advisors can utilize to grow their business. But, you are competing for your prospect's attention in their inbox.
Make sure you're sending emails that are relevant and helpful—the success of your business depends on it.
This free eBook outlines best practices for advisors looking to polish up their digital communication skills—everything from adjusting subject lines to crafting the right tone. Download it now to improve your email game and avoid the delete button.