In finance, quantity rules. But is *more* actually better? Spending more time, more money and more effort certainly isn’t better, so why take a “more-is-better” approach to your marketing?
Traditionally, advisors have peppered broad messages out to the public with the expectation that any client need will generally fit under a broad umbrella of services and give them the largest possible base to gain new clients. These advisors view marketing from the outside in, instead of viewing their marketing efforts from the inside out.
Learn how to capitalize on the unique elements of your practice and attract the right clients. Thinking about your marketing efforts from the inside out empowers you to refine the services you deliver in order to grow faster, more efficiently and create a base of fans that will generate more referrals.