Our leadership team

Joe ElsasserJoe Elsasser, CFP®, RHU®, REBC®
President & Founder

Joe developed Social Security Timing® in 2010 because, as a practicing financial advisor, he couldn’t find a Social Security tool that would help his clients make the best decision about when to elect their benefits. Inspired by the success of Social Security Timing, Joe founded Covisum®, a financial tech company focused on creating a shared vision throughout the financial planning process.

In 2016, Covisum introduced Tax Clarity®, which helps financial advisors show their clients the hidden effective marginal income tax rates that can significantly impact cash flow in retirement. In early 2017, Covisum acquired SmartRisk™, software that allows advisors to model “what-if” scenarios with account positions and align a client’s risk tolerance with their portfolio risk.

Covisum powers some of the nation’s largest financial planning institutions and serves more than 20,000 financial advisors.

Based in Omaha, Nebraska, Joe co-authored “Social Security Essentials: Smart Ways to Help Boost Your Retirement Income,” is a regular speaker at industry events and is frequently interviewed by trade and national media.

Want Joe to speak at your event? Download our speaker packet to start the process.  


Dan GaydosDan Gaydos
Chief Operating Officer

Other than Joe Elsasser, Dan is Covisum’s first and longest-serving employee. This tenure translates into a deep understanding of the software and how advisors use it, as well as extensive knowledge of Social Security. If he doesn’t have the answer, his perseverance, resourcefulness and commitment to helping advisors and their clients guarantee he’ll find the answer. Dan oversees staff and advisor training, handles complex advisor questions, works with development on solving software issues and incorporating advisor suggestions. A native of Omaha, Nebraska, Dan takes his job seriously, because, as he sees it, helping advisors is assisting their clients with important decisions that can greatly impact their retirement and their lives. 

KeithMcCulloughWilliam “Keith” McCullough
Director of Customer Support

With an extensive and impressive career in operational support and service to others, Keith is ideally qualified to lead the Covisum support team. He ensures that team members are prepared to provide advice and assistance to financial advisors so that they can help their clients make the best possible retirement decisions. Keith served 20 years in the U.S. Air Force and has more than 30 years of experience in training, program management, software engineering, and customer support and services. He has worked with the Department of Defense, FBI, CIA, Office of Special Investigations, the executive and legislative branches and international agencies and governments. Most recently, before joining Covisum, his entrepreneurial spirit led to unexpected success as a virtual radio producer for more than a dozen years. He doesn’t view his work at Covisum as a job — but as a privilege to have a positive influence on clients’ lives. 

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Katie Godbout
Director of Sales & Marketing 

Katie thrives on making an impact and achieving big goals. She believes that communication strategy has a major impact on business success. As a strategic communicator with a diverse background in non-profit, B2B, healthcare, and SaaS, Katie combines her expertise in strategy development, marketing and sales to spread the word about how Covisum can help advisors and institutions inform their clients of the best financial decisions.



Chris Whitehill
Director of Software Development 

Chris brings more than 18 years of success in software development and technical leadership to the Covisum team. As a lifelong learner, he is always on the lookout for new ways to solve challenges. His passion for technology, drive for continuous improvement and servant leadership attitude make Chris the right person to architect projects that visually illustrate the value of a good retirement decision.