--- title: "FinPlan Friday: Find Your Financial Planning Niche" description: In our new vlog series, FinPlan Fridays, Joe will offer his take on the issues financial advisors see every day. Today he talks about finding your niche. image: https://www.covisum.com/hubfs/blog-graphic-finplanfriday.jpg --- [Login](https://www.covisum.com/login-experience) | [Call: 402-235-4500](tel:1-402-235-4500) | [Contact Us](https://www.covisum.com/contact) ** [![covisum-logo](https://www.covisum.com/hs-fs/hubfs/covisum-logo.png?width=264&height=41&name=covisum-logo.png "covisum-logo")](https://www.covisum.com/) [![Start Your Free Trial](https://no-cache.hubspot.com/cta/default/2755909/b23743cd-d0df-4907-a66d-293b58ab1164.png)](https://cta-redirect.hubspot.com/cta/redirect/2755909/b23743cd-d0df-4907-a66d-293b58ab1164) [![Contact Us](https://no-cache.hubspot.com/cta/default/2755909/6c6d7fe7-e094-4fc0-9c82-d93d4ccbb532.png)](https://cta-redirect.hubspot.com/cta/redirect/2755909/6c6d7fe7-e094-4fc0-9c82-d93d4ccbb532) # FinPlan Friday: Find Your Financial Planning Niche [SOCIAL SECURITY  |  ](https://www.covisum.com/blog/topic/social-security)7/5/19 1:18 PM  |  by [Lauren Laferla, Director of Communications](https://www.covisum.com/blog/author/lauren-laferla-pr-content-marketing-manager) # Identify Your Ideal Client and Grow This week, Joe discusses the benefits of niching your financial planning practice. Advisors and firms that niche their practice achieve higher client growth, higher revenue growth, and higher profitability on average than firms and advisors who don't choose a niche.  [The Financial Planner's Guide to Client Persona Development ](https://www.covisum.com/financial-planners-guide-to-client-persona-development)was designed specifically to help financial advisors clearly define their niche. Download the guide to start establishing your niche and learn how you can serve that niche better than anyone else. ![niche your practice vlog](https://play.vidyard.com/ZywUP7gBcKC3wUVmHmPAfe.jpg?)   ### FinPlan Fridays In our new video blog series, *FinPlan Fridays, *Covisum® Founder and President, Joe Elsasser, CFP®, will offer his take on the issues financial advisors see every day. Joe is a practicing  financial planner with a unique perspective into the challenges for which Covisum provides technology solutions. Join us on the first Friday of every month for *FinPlan Fridays, *and get helpful tips to grow your financial planning practice.  [![Download the guide](https://no-cache.hubspot.com/cta/default/2755909/b75d5cdf-c65d-4cdd-ac48-62e04116b32a.png)](https://cta-redirect.hubspot.com/cta/redirect/2755909/b75d5cdf-c65d-4cdd-ac48-62e04116b32a) ### Share this article [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.covisum.com%2Fblog%2Ffinplan-friday-find-your-niche%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.covisum.com%2Fblog%2Ffinplan-friday-find-your-niche%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.covisum.com%2Fblog%2Ffinplan-friday-find-your-niche%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.covisum.com%2Fblog%2Ffinplan-friday-find-your-niche%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=FinPlan%20Friday%3A%20Find%20Your%20Financial%20Planning%20Niche) ## Related Blog Articles [ ### Social Security FinPlan Friday: Avoiding the "Tax Torpedo" Read ](https://www.covisum.com/blog/finplan-friday-avoiding-the-tax-torpedo) [ ### Fintech 6 Features You Should Expect from Your Fintech Stack Read ](https://www.covisum.com/blog/6-features-you-should-expect-from-your-fintech-stack) [ ### Social Security Financial Advisor Tools to Calculate Taxable Social Security Benefits Read ](https://www.covisum.com/blog/financial-advisor-tools-to-calculate-taxable-social-security-benefits) [See All Articles](https://www.covisum.com/blog) ## Covisum’s ecosystem of solutions can help you grow. 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