--- title: "Forbes Finance Council: The Truth About Portfolio Risk Exposure" description: In a recent article for Forbes, Covisum President, Joe Elsasser, CFP®, discussed common misconceptions around financial risk. image: https://www.covisum.com/hubfs/forbes-logo-blog.jpg --- [Login](https://www.covisum.com/login-experience) | [Call: 402-235-4500](tel:1-402-235-4500) | [Contact Us](https://www.covisum.com/contact) ** [![covisum-logo](https://www.covisum.com/hs-fs/hubfs/covisum-logo.png?width=264&height=41&name=covisum-logo.png "covisum-logo")](https://www.covisum.com/) [![Start Your Free Trial](https://no-cache.hubspot.com/cta/default/2755909/b23743cd-d0df-4907-a66d-293b58ab1164.png)](https://cta-redirect.hubspot.com/cta/redirect/2755909/b23743cd-d0df-4907-a66d-293b58ab1164) [![Contact Us](https://no-cache.hubspot.com/cta/default/2755909/6c6d7fe7-e094-4fc0-9c82-d93d4ccbb532.png)](https://cta-redirect.hubspot.com/cta/redirect/2755909/6c6d7fe7-e094-4fc0-9c82-d93d4ccbb532) # Forbes Finance Council: The Truth About Portfolio Risk Exposure [IN THE NEWS  |  ](https://www.covisum.com/blog/topic/in-the-news)6/22/18 9:41 AM  |  by [Lauren Laferla, Director of Communications](https://www.covisum.com/blog/author/lauren-laferla-pr-content-marketing-manager) ![Forbes finance council](https://www.covisum.com/hs-fs/hubfs/Logos/Forbes%20finance%20council.jpg?width=144&name=Forbes%20finance%20council.jpg) In a recent article for [Forbes](https://www.forbes.com/sites/forbesfinancecouncil/2018/06/19/the-truth-about-portfolio-risk-exposure/?utm_source=rss&utm_medium=Sendible&utm_campaign=RSS#53235f9d3f58), Covisum President, Joe Elsasser, CFP®, addressed common misconceptions surrounding financial risk and the dangers of relying on an outdated financial risk model.  For decades, models of investment risk relied on a normal distribution, also known as a “bell curve.” However, research suggests that the markets do not follow a bell curve. Using the old bell curve to estimate financial risk may give investors a false sense of security or cause them to invest more aggressively than their goals can handle. Here's an excerpt: > "One of the most important things I’ve learned is that risk is less about what we don’t know and more about what we *think* we know but really don’t."   Investors need to have a thorough and accurate understanding of risk to make an informed decision. Effectively estimating portfolio risk can help people avoid behavioral mistakes, significantly impacting their bottom line. You can read the article in its entirety in [Forbes](https://www.forbes.com/sites/forbesfinancecouncil/2018/06/19/the-truth-about-portfolio-risk-exposure/?utm_source=rss&utm_medium=Sendible&utm_campaign=RSS#53235f9d3f58).  [![Subscribe to our blog](https://no-cache.hubspot.com/cta/default/2755909/8b194d2c-70bd-4e2a-9c4a-de03cf62f161.png)](https://cta-redirect.hubspot.com/cta/redirect/2755909/8b194d2c-70bd-4e2a-9c4a-de03cf62f161)    ### Share this article [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.covisum.com%2Fblog%2Fforbes-finance-council-the-truth-about-portfolio-risk-exposure%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.covisum.com%2Fblog%2Fforbes-finance-council-the-truth-about-portfolio-risk-exposure%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.covisum.com%2Fblog%2Fforbes-finance-council-the-truth-about-portfolio-risk-exposure%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.covisum.com%2Fblog%2Fforbes-finance-council-the-truth-about-portfolio-risk-exposure%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Forbes%20Finance%20Council%3A%20The%20Truth%20About%20Portfolio%20Risk%20Exposure) ## Related Blog Articles [ ### In The News Forbes Finance Council: Understanding Financial Risk Read ](https://www.covisum.com/blog/forbes-understanding-financial-risk) [ ### In The News Forbes Finance Council: Is Working With a Robo-Advisor Right For You? Read ](https://www.covisum.com/blog/forbes-finance-council-is-working-with-a-robo-advisor-right-for-you) [ ### In The News Forbes Finance Council: Key Questions to Ask When Choosing a Niched Financial Advisor Read ](https://www.covisum.com/blog/forbes-finance-council-key-questions-to-ask-when-choosing-a-niched-financial-advisor) [See All Articles](https://www.covisum.com/blog) ## Covisum’s ecosystem of solutions can help you grow. [Sign Up Free](https://idp.socialsecuritytiming.com/register) ## Stay Connected Access industry news, expert insights, best practices, free downloads and more. 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