---
title: Review This Checklist Before Hosting Your Next Financial Planning Seminar
description: Checklist for preparing for your next educational financial planning seminar.
image: https://www.covisum.com/hubfs/9934_WEB_Covisum_seminar-checklist-social-graphics_FB.png
---

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# Review This Checklist Before Hosting Your Next Financial Planning Seminar

[IN THE NEWS  |  ](https://www.covisum.com/blog/topic/in-the-news)6/20/18 9:44 AM  |  by [Lauren Laferla, Director of Communications](https://www.covisum.com/blog/author/lauren-laferla-pr-content-marketing-manager)

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When done correctly, educational financial planning seminars are a great way to [attract new clients](https://www.covisum.com/marketing-your-financial-practice). Start the planning process by reviewing this checklist and make your next seminar a success.

- Select a [seminar topic](https://www.covisum.com/blog/6-financial-planning-seminar-topics-that-will-attract-prospects-and-how-to-deliver-them). 
    - Is the topic specific?
    - Is the topic important to the financial well-being of the attendees?
    - Does it challenge prior assumptions attendees may have?
- Make education the objective of your seminar. 
    - Have you removed any wording that could make your presentation sound like a sales pitch?
    - Are you positioned as a financial subject matter expert?
    - Are you partnering with a trusted community resource like a public library or a university?
- Market your seminar. 
    - Have you mentioned the seminar on your website?
    - Have you promoted your upcoming financial planning seminar in client communications, such as newsletters and emails?
    - Are you promoting the approaching seminar on your social media channels including: LinkedIn, Facebook, and Twitter?

Remember, the key to a successful financial planning seminar is to avoid a sales agenda and instead focus your attention on educating attendees. Once you’ve completed this checklist, [check out our guide](https://www.covisum.com/blog/seven-steps-to-a-successful-seminar) for creating an effective seminar presentation.  

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