Review This Checklist Before Hosting Your Next Seminar
Lauren Laferla, PR & Content Marketing Manager
June 20, 2018
When done correctly, educational seminars are a great way to attract new clients. Start the planning process by reviewing this checklist and make your next seminar a success.
Select a seminar topic.
Is the topic specific?
Is the topic important to the financial well-being of the attendees?
Does it challenge prior assumptions attendees may have?
Make education the objective of your seminar.
Have you removed any wording that could make your presentation sound like a sales pitch?
Are you positioned as a subject matter expert?
Are you partnering with a trusted community resource like a public library or a university?
Market your seminar.
Have you mentioned the seminar on your website?
Have you promoted your upcoming seminar in client communications, such as newsletters and emails?
Are you promoting the approaching seminar on your social media channels including: LinkedIn, Facebook, and Twitter?
Remember, the key to a successful seminar is to avoid a sales agenda and instead focus your attention on educating attendees. Once you’ve completed this checklist, check out our guidefor creating an effective seminar presentation.
Lauren is a content marketing enthusiast with a love for storytelling - on camera, in writing, and through others. She has a robust communications background that includes: public relations, content creation, internal communications, digital marketing, and copy editing. Driven and motivated, Lauren holds a bachelor's degree in English and is an avid reader.