ThinkAdvisor: A Major Shift is Coming in How Advisors Use Fintech
Lauren Laferla, PR & Content Marketing Manager
August 23, 2018
In a recent article for ThinkAdvisor, Covisum President, Joe Elsasser, CFP®, suggested that full integration will overtake open architecture as the theme of the next decade.
When financial tech begins to provide full integration, it will enable greater efficiency and the ability to provide mass-customization processes in financial firms. Highly customized, quality advice will be more affordable to the mass affluent, while still adding value for the consumer.
Here's an excerpt:
"The financial planner’s role will pivot from manually adjusting tech outputs to relating the optimal decisions back to the client’s life and helping the client understand and overcome any emotional biases that would otherwise prevent the client from doing what is in their best interest."
The advisors who will succeed in the evolving financial planning industry will do so by identifying a specific group of potential customers who have a core set of decisions to make, operating fully integrated tech tools to help them make those decisions better than anyone else, and effectively marketing the value that a better decision creates.
Lauren is a content marketing enthusiast with a love for storytelling - on camera, in writing, and through others. She has a robust communications background that includes: public relations, content creation, internal communications, digital marketing, and copy editing. Driven and motivated, Lauren holds a bachelor's degree in English and is an avid reader.