---
title: "Hidden Value: How to Help Retirees Pick the Right Life Insurance"
description: Advising which type of insurance policy and what amounts are appropriate should be based on the ability to meet the client’s needs.
image: https://www.covisum.com/hubfs/think-advisor-logo-blog.jpg
---
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# Hidden Value: How to Help Retirees Pick the Right Life Insurance
[IN THE NEWS | ](https://www.covisum.com/blog/topic/in-the-news)9/21/18 8:04 AM | by [Lauren Laferla, Director of Communications](https://www.covisum.com/blog/author/lauren-laferla-pr-content-marketing-manager)
Hidden Value is a new column in [ThinkAdvisor](https://www.thinkadvisor.com/2018/09/20/how-to-help-retirees-pick-the-right-life-insurance/) where Joe Elsasser, CFP®, answers common questions with insights advisors and their clients may not have considered. This week Joe tackles how to help clients pick the right life insurance.
It’s fairly common to come across clients who have accumulated multiple life insurance policies throughout the course of their careers. There are two basic rules to life insurance:
1. Don’t risk what you can’t afford to lose
2. Don’t buy more than you need
> "The key is identifying the client’s precise risk mitigation need or desired economic advantage, and then determining whether the existing policy or policies meet that need."
Read the ThinkAdvisor [article](https://www.thinkadvisor.com/2018/09/20/how-to-help-retirees-pick-the-right-life-insurance/)in its entirety.
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