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    financial practice

    Collecting and Utilizing Client Reviews to Benefit Your Financial Planning Practice

    When it comes to running a successful financial planning practice, impactful positive client reviews can bring in significantly more business. Online reviews are more important than ever before. Review interaction—searching for, filtering reviews, and expanding or reading entire reviews—has increased 50% percent since the start of the COVID-19 pandemic. Client reviews can have a real, tangible impact on your financial planning firm’s reputation and bottom line. Let’s dig into the nuts and bolts of online reviews, why they work, and strategies for collecting high-quality reviews to boost your business.

    Katie Godbout

    Building a High-Quality Email Distribution List for Your Financial Planning Practice

    Acquiring email leads as a financial advisor isn’t a quick, easy process. It takes patience, hard work, and the right strategy. There are many different ways to increase lead generation for your financial planning practice, such as email marketing, gated content, in-person networking, newsletters, inbound marketing, referrals, social media, and more. A quality email marketing list can make or break your financial planning practice, but it’s not all about the numbers — think quality over quantity. Getting your information in front of the right people is vital. Sending unwanted emails to the wrong people wastes valuable time and resources, and it won’t help grow your practice. Not sure how to get started? Here are some helpful ways to create and grow an email distribution list for your financial advising practice.

    Katie Godbout

    Generating Leads as a Financial Advisor Starts with an Optimized Website

    Approximately 70-80% of consumers will research a company online before making a purchase or utilizing its services. 

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