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    Tax

    Covisum's Top Retirement Tax Planning Tips

    Proper retirement tax planning is essential for clients to understand as they prepare to retire. Living on a fixed income can be difficult for many retirees, and avoiding unnecessary taxes can help stretch out their retirement income strategies. Retirees face significant tax obligations. They’re required to pay income tax on any pensions and withdrawals from all tax-deferred investments made during the same year. Tax-deferred investments include traditional IRAs, 401(k)s, and similar accounts, as well as tax-deferred annuities when withdrawals are made. These taxes can significantly impact a retiree’s nest egg, giving them less money to live on. Luckily, there are many strategies to help lower taxes paid on retirement income.
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    Income Planning

    The Benefits of Teaching Clients About Retirement Income Planning

    A financial advisor shoulders considerable responsibility. Not only are they advising and guiding clients when it comes to critical decision-making, but they’re also helping them understand retirement planning, financial literacy, and smart fiscal choices. Teaching clients how to plan for retirement simplifies your job and gives them more potential to make the most of their investments. Plus, it can give you more financial assets to manage. Although retirement planning and financial literacy are necessary elements of client success, the education process isn’t always easy. Here are some simple ways to teach your clients how to plan for retirement.
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    Katie Godbout

    Building a High-Quality Email Distribution List for Your Financial Planning Practice

    Acquiring email leads as a financial advisor isn’t a quick, easy process. It takes patience, hard work, and the right strategy. There are many different ways to increase lead generation for your financial planning practice, such as email marketing, gated content, in-person networking, newsletters, inbound marketing, referrals, social media, and more. A quality email marketing list can make or break your financial planning practice, but it’s not all about the numbers — think quality over quantity. Getting your information in front of the right people is vital. Sending unwanted emails to the wrong people wastes valuable time and resources, and it won’t help grow your practice. Not sure how to get started? Here are some helpful ways to create and grow an email distribution list for your financial advising practice.
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    Katie Godbout

    Generating Leads as a Financial Advisor Starts with an Optimized Website

    Approximately 70-80% of consumers will research a company online before making a purchase or utilizing its services. 
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    Fintech

    How Stacking Your Fintech Solutions Can Benefit Your Practice

    Modern consumers have high expectations. If you run a financial services business, you know how hard it can be to attract, retain, and expand your customer base. You’re almost certainly leaning on fintech solutions to upgrade your service offerings and improve your overall customer experience. With so many fintech solutions available, businesses have a golden opportunity to create more value from tech investments by determining the best solution combination to serve your business. Avoid adopting unnecessary technology that won’t help you deliver results that make your job easier and services more valuable.
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    Marketing

    5 Inbound Marketing Tactics for Advisors to Generate New Leads for Your Financial Planning Practice

    Few financial advisory firms can survive without a steady stream of new clients to sustain and grow their practice. Although most advisors receive sales training as part of their education, their marketing training is often outdated—especially when it comes to inbound marketing to an online audience. Inbound marketing can be one of the most valuable ways for financial advisors to generate leads and convert new clients. This value only increases over time as your investments into building an online presence increase your visibility and grow the number of leads reaching out for more information. That said, effective inbound marketing starts by identifying a goal. It’s not enough to say you want to market your business; you first need to know what goals you’re trying to achieve. Once you’ve identified those goals, you can create an inbound marketing strategy to achieve those goals. With that in mind, let’s assume your goal is to attract new leads that will become clients for your financial planningf firm. What’s the best way to pursue this goal through inbound marketing? Here are five proven strategies you’ll want to try.
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    Marketing

    Why Local SEO Can Be the Golden Ticket for Financial Advisors

    Most financial advisors are focused on serving a specific local market. However, because your customers often want face-to-face interactions with an advisor they can trust, financial advisors should build solid local brands by providing excellent customer service and cultivating a positive reputation in the communities where they operate. But word of mouth and a strong track record of service aren’t your only tools for growing your local client base. Like other forms of digital marketing, local search engine optimization (SEO) can increase your virtual visibility among a relevant, local audience. Here’s an overview of local SEO and how it can build your advisory firm’s client list.
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    Marketing

    Financial Advisors: Have You Created a Customer Persona for Your Clients?

    Successful Financial Firms Focus on the Customer  Whether your financial advisory firm handles a wide range of clients or specializes in a particular kind of investor, your success as an advisor is determined by how well you know your clients. Every client’s needs and financial goals are different, but many of these clients face similar pressures and challenges when it comes to financial planning. As your firm works to attract new investors and retain your current clients, it’s often helpful to understand their advising needs by using a financial advisor customer persona.
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    Marketing

    How to Build Personal Connections in the Digital Age

    Throughout the past few years, how we connect has changed. Previously, financial advisors would attract prospective clients by hosting dinners or seminars at local libraries or other educational venues. Now advisors reach out to prospects via email, webinars, and social media.
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