Start Your Free Trial
Contact Us
Browse by topic
Search our blog

    Marketing

    Why Local SEO Can Be the Golden Ticket for Financial Advisors

    Most financial advisors are focused on serving a specific local market. However, because your customers often want face-to-face interactions with an advisor they can trust, financial advisors should build solid local brands by providing excellent customer service and cultivating a positive reputation in the communities where they operate. But word of mouth and a strong track record of service aren’t your only tools for growing your local client base. Like other forms of digital marketing, local search engine optimization (SEO) can increase your virtual visibility among a relevant, local audience. Here’s an overview of local SEO and how it can build your advisory firm’s client list.
    Read

    Video

    FinPlan Friday: Cryptocurrency

    What are Cryptocurrencies? Cryptocurrencies, like Bitcoin, have been a hot topic in recent years. Still, they haven't become relevant in client portfolios just yet. In this month's FinPlan Friday conversation, Joe will highlight what financial advisors need to be aware of when it comes to cryptocurrencies.
    Read

    Culture

    2021 Tech Company Culture: Covisum President's Awards

    After a year like no other, the Covisum Team was ready for some fun. Our team and their families boarded the River City Star for a Missouri River cruise. During our voyage, Covisum Founder and President Joe Elsasser, CFP®, presented this year's President's Awards. Let's get to know this year's recipients...
    Read

    Marketing

    Financial Advisors: Have You Created a Customer Persona for Your Clients?

    Successful Financial Firms Focus on the Customer Whether your financial advisory firm handles a wide range of clients or specializes in a particular kind of investor, your success as an advisor is determined by how well you know your clients. Every client’s needs and financial goals are different, but many of these clients face similar pressures and challenges when it comes to financial planning. As your firm works to attract new investors and retain your current clients, it’s often helpful to understand their advising needs by using a financial advisor customer persona.
    Read

    Video

    FinPlan Friday: Running Stress Tests and Crafting Contingency Plans

    Helping Clients Prepare for the Unexpected Life doesn't go as planned, and that's especially true for those in their later years. However, advisors can help clients navigate unpredictability in retirement by incorporating stress tests and contingency plans into their retirement strategies. Preparing for potential obstacles can put clients at ease and help them feel more confident and ready for the uncertain road ahead. Learn more about running stress tests and crafting contingency plans in this month's FinPlan Friday conversation with Joe.
    Read

    Stay Connected

    Access industry news, expert insights, best practices, free downloads and more.