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    Growth through Marketing

    Marketing

    Growth through Marketing

    How do I grow my business with Covisum? So many advisors know that marketing is valuable. But when it comes to HOW to do it and WHAT will be most effective, the landscape can get pretty confusing. Keep reading for some actionable ideas that you can put to work right away.
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    5 Reasons You Should Try Tax Clarity Right Now

    Tax

    5 Reasons You Should Try Tax Clarity Right Now

    As 2019 starts to wind to a close, now is the perfect time to check out Tax Clarity®. The software helps you quickly identify sub-optimal situations and show clients tax opportunities. Use Tax Clarity to calculate your client's effective marginal tax rate and identify dangerous points where an additional dollar of income can create a much higher effective marginal tax rate. Here are five reasons that right now is the perfect time to start a 10-day free trial of the software.
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    Seven Tips to Help You Master Email Marketing

    Marketing

    Seven Tips to Help You Master Email Marketing

    We are all inundated with email. I personally get hundreds a day— maybe more. And I often delete many of the emails I receive without reading them (not the ones from you!). Getting face time with your prospects and clients through email can be difficult, but there are some things you can do to improve your email game. Here are seven tips to help you make your emails more effective in your financial practice.
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    Tax Cuts and Jobs Act: What Your Seminar Attendees Need to Know

    Tax

    Tax Cuts and Jobs Act: What Your Seminar Attendees Need to Know

    Addressing Tax Legislation in Your Financial Planning Seminars Significant changes brought on by the fairly recent Tax Cuts and Jobs Act (TCJA) have created some fantastic opportunities for strategic advisors. Offering a “taxes in retirement” seminar at your local library or community college, allows you to educate the public about the changes and gain some potential clients. However, the legislation is extensive and you don’t want seminar attendees to lose interest by diving into all of the details. Here are five topics that you need to address in your taxes in retirement seminar.
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    Vlog: Use the Covisum Software Suite in Your Strategy Delivery Meeting

    Video

    Vlog: Use the Covisum Software Suite in Your Strategy Delivery Meeting

    on November 20, 2019 | By Lauren Laferla, Director of Communications
    Client Strategy Delivery Meeting Have you ever wondered how Covisum President and Founder, Joe Elsasser, CFP® uses the software in his own financial planning practice? In this video series, Joe shares his process and how he uses the Covisum software suite to add value in a variety of different client meetings. This week, Joe focuses on how he uses the software in his plan delivery meeting to quickly illustrate his recommendations.
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    New White Paper: The Extinction of the Nest Egg

    Free Download

    New White Paper: The Extinction of the Nest Egg

    on November 18, 2019 | By Lauren Laferla, Director of Communications
    How Successful Advisors Are Adopting a Carton Approach Covisum’s new white paper, “The Extinction of the Nest Egg: How Successful Advisors Are Adopting a Carton Approach,” discusses a shift in the concept of a retirement nest egg to a carton approach. A modern retirement strategy actually reflects multiple income streams and how income is withdrawn can be tricky to navigate.
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    Live Webinar: Navigating Multiple Retirement Income Streams

    Marketing

    Live Webinar: Navigating Multiple Retirement Income Streams

    on November 15, 2019 | By Lauren Laferla, Director of Communications
    What Advisors Need to Account For Join Covisum® Founder and President, Joe Elsasser, CFP® on Wednesday, December 4, 2019 at 1:30 p.m. Central Time for a free webinar. Learn how to help your clients navigate multiple retirement income streams and how to create thorough retirement strategies that add value every step of the way.
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    Vlog: Use the Covisum Software Suite in Your Follow-Up Client Meeting

    Video

    Vlog: Use the Covisum Software Suite in Your Follow-Up Client Meeting

    on November 12, 2019 | By Lauren Laferla, Director of Communications
    Follow-Up Client Meeting Have you ever wondered how Covisum President and Founder, Joe Elsasser, CFP® uses the software in his own financial planning practice? In this new video series, Joe shares his process and how he uses the Covisum software suite to add value in a variety of different client meetings. In this video blog post, Joe walks us through how he uses the software in his follow-up client meeting to test possible solutions for the client's specific situation.
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    What October Swoon?

    Risk

    What October Swoon?

    on November 8, 2019 | By Peter Nash
    An Opportunity for a SmartRiskTM Assessment October has taken its lumps over the years with recurring discussions of the “October effect.” Perceptions, based on significant events like the “Black Monday” sessions in 1929 and 1987, have led investors to believe that historically, October tends toward negative returns more so than other months of the year. Statistically, over the long term, the October effect has not held true, indicating the bias is a largely a psychological one, but it remains a common moniker within the market, nonetheless.
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