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    3 Steps for Marketing Your Financial Planning Practice in 2020

    3 Steps for Marketing Your Financial Planning Practice in 2020

    Helping advisors grow their business is why we’re in business. That’s why we provide practice management and marketing resources. Creating a marketing strategy is a key component for the success of your business. In this changing era of constant communication and instant notification, marketing is more important than ever before. But, where do you start?
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    FinPlan Friday: What You Need to Know About RMDs

    Tax

    FinPlan Friday: What You Need to Know About RMDs

    New Guidance from the IRS On June 24, 2020, the IRS released Notice 2020-51. The notice allows advisors to fix required minimum distributions (RMDs) that came out of client accounts before the passage of the CARES Act earlier this year. Learn more about the recent RMD changes in our FinPlan Friday conversation with Joe.
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    Roth Conversion Cheat Sheet For Financial Advisors [Free Handbook]

    Free Download

    Roth Conversion Cheat Sheet For Financial Advisors [Free Handbook]

    As markets recover, converting part of a client's traditional IRA into a Roth IRA can offer significant long-term tax benefits. Any of the recovery would be tax-free. In addition, smaller Roth conversions early in retirement can reduce later RMDs, spreading out the tax liability more evenly throughout retirement. So, we've gathered everything you need to know about Roth conversions into one place to make it easier for you to help clients take advantage of this strategy.
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    FinPlan Friday: Are You Using Quality Risk Metrics?

    Risk

    FinPlan Friday: Are You Using Quality Risk Metrics?

    Better Risk Discussions The current market volatility is a good reminder about the importance of making a good estimation of the downside risk that is inherent in our clients’ portfolios. Using quality risk metrics allows advisors and clients to practice and prepare for a down market, so the client isn't tempted to pull their investments when the market gets rough. Learn more about how to have better risk discussions in our FinPlan Friday conversation with Joe.
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    Live Webinar: Marketing Your Practice During COVID-19

    Marketing

    Live Webinar: Marketing Your Practice During COVID-19

    Refine Your Marketing Around the world, normal business operations have been disrupted. It has never been more important to refine your marketing process and tailor your messaging to make sure you’re reaching the right audience. On Tuesday, May 19, 2020, at 1:30 p.m. Central Time a live panel of marketing experts will show you how you can adjust your marketing and reach your prospects during a time of change and uncertainty. Meet the panel.
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    15 Shareable Facts for Financial Advisors to Stress Patience to Clients

    Practice Management

    15 Shareable Facts for Financial Advisors to Stress Patience to Clients

    When market volatility strikes, it is normal for investors to grow anxious about their holdings. But market swings and economic downturns are a normal part of investing. Trouble only starts to develop when investors make impulse decisions and overreact to these market swings. Although it can seem counterintuitive to some investors, the best response to a stock market plunge is to sit tight, avoid drastic decisions, and patiently wait for the market to rebound. By sticking to a set investing strategy, they can wait out this market volatility and protect their holdings until markets stabilize and the economy recovers. If you’re looking for some extra support to encourage clients to stick to their strategy, here are 15 charts and facts that will help keep their eyes on the long run.
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    FinPlan Friday: Debt in Down Markets

    Risk

    FinPlan Friday: Debt in Down Markets

    Down Markets and Debt While some experts will insist that debt in retirement is never beneficial, debt can have a positive impact on a retirement strategy at times. During a market dip, debt can help retirees avoid tapping into their portfolio, which needs time to recover. Additionally, if a retiree is planning on making a large purchase, there can be significant tax benefits by financing. Learn more about debt in down markets in our FinPlan Friday conversation with Joe.
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    Hidden Value: Tax Opportunities Created by Market Downturn

    In The News

    Hidden Value: Tax Opportunities Created by Market Downturn

    This week in his Hidden Value column for ThinkAdvisor, Joe Elsasser, CFP®, talks about how the recent market downturn and the new CARES Act have created some unique financial planning opportunities.
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