Blog | Fintech (2)

Culture

Leaving 2020 Behind and Hoping for a Brighter New Year

on December 30, 2020 | By Joe Elsasser, CFP®, Founder and President of Covisum

A Note from the President There is no doubt that 2020 has been a whirlwind year for everyone, and we are more than ready to leave it behind and enter into an exciting new chapter in 2021. Covisum Founder and President, Joe Elsasser, CFP®, highlights some of Covisum's best and biggest moments from the past year and what subscribers can look forward to in 2021.

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Video

FinPlan Friday: Finding the Best Clients for Your Practice

on October 2, 2020 | By Lauren Laferla, Director of Communications

Who Is Your Ideal Client? Many advisors have found success by narrowing their focus and choosing a specific niche to serve. In fact, according to a survey by TD Ameritrade, niched advisor practices showed 35% higher client growth, 25% higher revenue growth and 17% higher profit margins than non-niched financial planning practices. However, when you choose to establish a niched practice, you'll inevitably need to have some conversations about fit. Learn more about niching your practice, determining which clients are the best fit for your practice, and how to have those difficult conversations when a client isn't a fit in our FinPlan Friday conversation with Joe.

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Fintech

8 Valuable Financial Advising Tools

on September 16, 2020 | By Katie Godbout, Vice President of Sales & Marketing

Financial services is an increasingly tech-driven industry, and it is taking place on multiple levels. Advisors recognize the importance of engaging their client base through email, social media, online account management, and other digital channels. But their clients are also expecting advisors to leverage innovative wealth management tools that improve their ability to analyze risk, plan for various retirement scenarios, and optimize tax impact to minimize their burden over time.

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Marketing

On-Demand Webinar: Marketing Advice for Advisors

on September 8, 2020 | By Lauren Laferla, Director of Communications

Refine Your Marketing In this rapidly changing environment, it’s crucial for advisors to adapt and find new ways to reach clients and prospects. Many smart advisors have discovered that offering educational webinars is a great way to get in front of their ideal audience, but it’s not enough to simply offer a webinar. If you’re not marketing and following-up correctly, you risk missing out on key opportunities to gain new clients. With the right webinar marketing strategy, you can get new prospects to book time on your calendar.

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Video

FinPlan Friday: The Best Technology for Financial Advisors

on September 4, 2020 | By Lauren Laferla, Director of Communications

Is Your Financial Planning Technology Really Integrated? For years, financial technology companies have claimed they can make your life easier by integrating with your existing software solutions. Integrating "best in class" solutions seems like it would save you time, but in reality, it just leads to headaches. Many fintech solutions are built on different assumptions, leaving your "integration" to provide conflicting results. Learn more about how the right integrations make a world of difference in our FinPlan Friday conversation with Joe.

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Marketing

Analyzing Portfolio Risk Has Never Been Easier

on August 6, 2020 | By Joe Elsasser, CFP®, Founder and President of Covisum

SmartRisk Has Been Updated! While market swings and economic downturns are a normal part of investing, the recent market volatility has caused many investors to feel uneasy and make impulsive decisions. That is why we've made major changes to our SmartRisk™ software. The newly updated SmartRisk software makes it easier to show your clients and prospects their downside exposure prior to the next significant downturn. Use the software to estimate their potential loss, and prepare clients ahead of time for situations that are likely to create behavioral mistakes. With these software changes, you can help your clients better prepare for the next market dip and avoid panicking.

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Tax

Live Webinar—Roth Conversions: The Secret to Success

on July 20, 2020 | By Lauren Laferla, Director of Communications

As the markets continue to recover smart advisors are looking for opportunities to convert part of a traditional IRA into a Roth IRA. There are some significant long-term tax benefits for those who convert to Roth. The recovery will be tax-free, and smaller Roth conversions early in retirement can reduce later RMDs, spreading out the tax liability more evenly throughout retirement. Join Covisum Founder and President, Joe Elsasser, CFP®, for a live webinar on Wednesday, July 29, 2020, at 1:30 p.m. CT titled, Roth Conversions: The Secret to Success.

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Marketing

Live Webinar: Marketing Your Practice During COVID-19

on May 13, 2020 | By Lauren Laferla, Director of Communications

Refine Your Marketing Around the world, normal business operations have been disrupted. It has never been more important to refine your marketing process and tailor your messaging to make sure you’re reaching the right audience. On Tuesday, May 19, 2020, at 1:30 p.m. Central Time a live panel of marketing experts will show you how you can adjust your marketing and reach your prospects during a time of change and uncertainty. Meet the panel.

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Covisum Blog

Financial industry news, expert insights and best practices to help you grow your financial planning practice.

Culture

Leaving 2020 Behind and Hoping for a Brighter New Year

Video

FinPlan Friday: Finding the Best Clients for Your Practice

Fintech

8 Valuable Financial Advising Tools

Marketing

On-Demand Webinar: Marketing Advice for Advisors

Video

FinPlan Friday: The Best Technology for Financial Advisors

Marketing

Analyzing Portfolio Risk Has Never Been Easier

Tax

Live Webinar—Roth Conversions: The Secret to Success

Marketing

Live Webinar: Marketing Your Practice During COVID-19

Culture

Top 10 Blog Posts of 2019

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