When it comes to running a successful financial planning practice, impactful positive client reviews can bring in significantly more business. Online reviews are more important than ever before. Review interaction—searching for, filtering reviews, and expanding or reading entire reviews—has increased 50% percent since the start of the COVID-19 pandemic. Client reviews can have a real, tangible impact on your financial planning firm’s reputation and bottom line. Let’s dig into the nuts and bolts of online reviews, why they work, and strategies for collecting high-quality reviews to boost your business.