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    Joe Elsasser

    Leaving 2020 Behind and Hoping for a Brighter New Year

    A Note from the President There is no doubt that 2020 has been a whirlwind year for everyone, and we are more than ready to leave it behind and enter into an exciting new chapter in 2021. Covisum Founder and President, Joe Elsasser, CFP®,  highlights some of Covisum's best and biggest moments from the past year and what subscribers can look forward to in 2021.
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    Marketing

    Why the Webinar is the New Financial Advisor Seminar: Try These 11 Marketing Tactics

    Building a client pipeline is one of the most important aspects of running a financial advisory firm. Even for established firms with a strong local reputation, financial seminars and webinars are a proven strategy for demonstrating your expertise to an audience of potential clients looking for an expert to manage their money.  Like any marketing strategy, the value of the webinars and financial seminars you conduct is determined by the tactics you use to promote these events to the right audience. Similarly, the webinar or seminar presentation itself should be viewed as a strategic opportunity to demonstrate your financial knowledge, showcase your services, and emphasize the value of working with your firm.
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    Marketing

    FinPlan Friday: A Financial Advisor's 2021 Marketing Plan

    New Year, New Marketing Plan December is a great time to sit down and evaluate your marketing plan for the upcoming year. The right marketing can help you reach your ideal prospects and help further your clients' trust in you. But how do financial advisors do it? Learn Joe's method for how to create a marketing plan for the New Year in this month's FinPlan Friday conversation.
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    Joe Elsasser

    FinPlan Friday: Life Insurance

    Life Insurance Policy Design Life insurance can be an effective tool for helping retired clients meet their goals, but it's important to consider the growth potential and funding level of the policy to really determine if life insurance is the right option for your client's specific situation. Learn more about how to make great life insurance policy decisions in our FinPlan Friday conversation with Joe.
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    Tax

    Essential Definition: The Tax Torpedo and 4 Ways to Avoid It

    Retirement income planning involves much more than just investing your clients’ money and targeting a retirement age. The amount of money your clients have at their disposal is affected by several different factors, including how and when they claim Social Security benefits and the taxes they’re forced to pay on disbursements from various retirement funds. Poor planning can cause your clients’ retirement to be disrupted by the dreaded “tax torpedo.” Here’s how smarter long-term planning can help them avoid this disaster scenario.
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    Joe Elsasser

    FinPlan Friday: Finding the Best Clients for Your Practice

    Who Is Your Ideal Client? Many advisors have found success by narrowing their focus and choosing a specific niche to serve. In fact, according to a survey by TD Ameritrade, niched advisor practices showed 35% higher client growth, 25% higher revenue growth and 17% higher profit margins than non-niched financial planning practices. However, when you choose to establish a niched practice, you'll inevitably need to have some conversations about fit.  Learn more about niching your practice, determining which clients are the best fit for your practice, and how to have those difficult conversations when a client isn't a fit in our FinPlan Friday conversation with Joe.
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    Fintech

    8 Valuable Financial Advising Tools

    Financial services is an increasingly tech-driven industry, and it is taking place on multiple levels.  Advisors recognize the importance of engaging their client base through email, social media, online account management, and other digital channels. But their clients are also expecting advisors to leverage innovative wealth management tools that improve their ability to analyze risk, plan for various retirement scenarios, and optimize tax impact to minimize their burden over time.
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